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A Formula of Thrill What thrills you - winning that last-second bid on ebay? Or freewheeling down a steep hill on a cold Autumn morning? Or maybe, it`s arranging a secret rendezvousÂ…? If you haven't figured out what really thrills you, don't worry - a designer may already have worked it out for you. Brendan Walker, a Research Fellow based at the Royal College of Art, has devised a mathematical formula for rating the experience of thrill.
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