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Ease of use, group communication and fun factor drive consumer multimedia services and push to talk New consumer studies by MORI conducted for Nokia indicate clear demand for interactive mobile multimedia services. The services studied - push to talk, instant messaging, content sharing, video sharing and presence - have the broadest appeal to the socially active 16-34 year olds, with push to talk having potential also for more mainstream appeal. The studies indicate that between 33% and 43%, or a total of 90 million main mobile phone users in Great Britain, Germany, Singapore and USA consider they would be likely to use interactive mobile multimedia services - push to talk, instant messaging, video sharing, content sharing and presence - in the next two years.
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