News
Time isn't money: Study finds that we spend the resources differently Economists usually treat time like money - as another scarce resource that people spend to achieve certain ends. Money is used to pay for things like furniture and plane tickets; time is spent assembling the do-it-yourself bookshelf or searching for cheap flights on the Internet. But despite the old adage that time is money, the two are far from psychologically equivalent, reveals a study from the April issue of the Journal of Consumer Research - particularly when it comes to consumer spending decisions.
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