News
Does touch affect flavor? Study finds that how a container feels can affect taste Does coffee in a flimsy cup taste worse than coffee in a more substantial cup? Firms such as McDonalds and Starbucks spend millions of dollars every year on disposable packaging, but a new study from the April issue of the Journal of Consumer Research suggests that trying to skimp in this area might not be worth it - and may negatively impact consumers` perceptions of taste and quality.
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