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Vodafone Simply: the more the better? Vodafone announced the launch of Vodafone Simply, a new, easy to use mobile service which has been designed for customers who only want a mobile phone with voice and text services. Vodafone Simply is aimed at people who do not want the extra features that many new phones offer and is introduced at a time when a survey for the network found that over 50% of people were put off using an electrical device due to its complicated nature.
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